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Cherries of Milagro are a traditional fruit of characteristic colour and taste that is exclusively cultivated in 11 municipalities of La Ribera de Navarra around the town of Milagro.
The products protected by this trademark must be grown on irrigated land and harvested when the fruit is of a certain size and has properly ripened. The cherries must be intact, healthy and firm, have a fresh appearance and be presented on their stalk. All these cherries must be sold fresh
The collective trademark only protects cherries grown on irrigated land for fresh consumption within the area defined in the Trademark Use Regulations. This area encompasses the municipalities of Milagro, Cárcar, Andosilla, San Adrián, Azagra, Funes, Cadreita, Valtierra, Castejón, Corella and Fitero.
Generally speaking, these municipalities have a strong cherry cultivation tradition and all offer similar agroclimatic conditions that are ideal for cherry production.
The Cherries of Milagro collective trademark only protects the cherry varieties grown on irrigated land for fresh consumption. These cherries have a characteristic colour and taste, mainly due to their cultivation on the fertile plains of the rivers Ebro and its tributaries Ega and Alhama, as well as the know-how and loving care applied by the producers. This is what makes Cherries of Milagro so special and highly valued.
The cherries must be intact, healthy and firm, have a fresh appearance and be presented on their stalk.
The Cherries of Milagro collective trademark was registered with the Spanish Patent and Trademark Office (Oficina Española de Patentes y Marcas, in Spanish) in 2022 and is held by the Association for the Promotion of Cherries of Milagro.
This association was set up thanks to the commitment of its 14 founding members, all of whom are Cherries of Milagro producers in the town of Milagro, and support from INTIA and the Regional Government of Navarre.
Every year in mid-June for more than 20 years, the Cherries of Milagro Day festival is celebrated in Milagro as a way to help recognise and highlight the qualities of this precious product and to raise awareness about their production. Added momentum was given to these efforts once the collective trademark was created and welcomed into the Reyno Gourmet guarantee trademark.
In order to verify the requirements to be met by the cherries protected by this trademark, producers and/or processors and packers must pass an audit to ensure that the product offers full guarantees to the consumer.
All the cultivation, packing and final product labelling processes are audited by the Institute of Agri-food Technologies and Infrastructures of Navarre (Instituto Navarro de Tecnologías e Infraestructuras Agroalimentarias, S.A., in Spanish). This is the quality control body responsible for ensuring that the products protected by the Collective Trademark meet the requirements of the Trademark Use Regulations.
INTIA is accredited by ENAC (Entidad Nacional de Acreditación, the Spanish National Accreditation Body, in English) in accordance with European Standard UNE-EN ISO/IEC 17065:2012.
The certification system in place is based on:
These cherries can be found in the market in fresh format only during a short season between late spring and early summer.
The product must be perfectly identified in accordance with current regulations and include a logo with the complete “Cherries of Milagro” name, as well as the official registry number of the operator issued by the association holding the trademark. This logo must be accompanied by the Reyno Gourmet logo.
The containers in which these cherries are sold may vary but may not weigh any more than 5 kg so as to prevent damaging the product.
Cultivation
Cherries of Milagro must be cultivated on irrigated land and belong to the species of Prunus Avium L. and Prunus Cerasus L., their hybrids or their cultivated varieties.
Harvest
These cherries must be harvested manually in order to protect the product. The cherries must be harvested after achieving optimal development, having reached a total standard sugar content of at least 12º on the Brix scale.
The cherries must be at least 22 mm in size and have a defective rate of no more than 5%; such as split, rotten or worm-infested fruit.
Transport
Harvesting and transportation of these cherries to the conservation, processing and packing installations must take place on the same day and in containers no larger than 5 kg and 15 cm tall so as to prevent squashing damage to the product.
Commercialisation
Cherries of Milagro are only sold for fresh consumption. They must be sold quickly to ensure they reach customers’ homes in the best conditions.
These cherries must be conserved in their natural condition. The use of any product to accelerate or delay ripening is strictly prohibited. Neither can controlled atmosphere chambers that modify the composition of gases within them be used.
Cherries have huge health benefits, mainly due to the vitamins, minerals and fibre they contain. The World Health Organisation recommends the consumption of cherries.
In short, cherries are a very healthy fruit with numerous health benefits that we should consume when they are in season.
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